Newsroom

Franchise news from the Kingdom

Market data, Vision 2030 policy, show announcements and brand moves — written for people making franchise decisions in Saudi Arabia.

6 articles

Market Trends· 12 Jul 2026

Franchise sector in KSA on track to pass SAR 50bn by 2027

New Chamber of Commerce data shows food and fitness leading a record year of agreements signed across the Kingdom.

How franchising builds the Kingdom’s non-oil economy

From local heroes to regional exporters — the policy push behind Saudi brand expansion.

30 Jun 2026Read →

SFE 2026 opens exhibitor registration for the Jeddah edition

Booth allocation for the November edition is live — prime zones are assigned in order of confirmation.

18 Jun 2026Read →

Specialty coffee is the most-requested franchise category in the Kingdom

Compact footprints and drive-thru conversions are reshaping what investors ask for first.

02 Jun 2026Read →

Three international brands appoint Saudi master franchisees at SFE

Deals concluded on the show floor covered fried chicken, laundry services and early-years education.

20 May 2026Read →

Workshop programme announced: 22 free sessions across both editions

Unit economics, franchise law, site selection and financing — all open to registered visitors.

05 May 2026Read →

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Photography and video from the show

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A busy exhibition aisle with visitors moving between supplier stands

A team meeting with prospective partners in the seating lounge on the show floor

Three delegates seated in discussion at a Saudi food franchise stand

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