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Exhibitor News· · 3 min read
Three international brands appoint Saudi master franchisees at SFE
Deals concluded on the show floor covered fried chicken, laundry services and early-years education.
Three master franchise agreements were concluded during the last edition, spanning food service, home services and education.
All three began as pre-scheduled matchmaking meetings rather than walk-up stand traffic.
“We met on day one at table nine. The heads of terms were signed before the show closed.”
Post-show follow-up support remains available to both sides for ninety days after each edition.
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