The gateway between global franchises and the Saudi market
The Saudi International Franchise Expo is the Kingdom's leading and most influential platform for the franchise sector. It brings together leading investors, entrepreneurs, and major brands under one roof, creating a strategic hub for generating opportunities and driving economic growth.
Two editions. One national platform.
The expo features leading international brands and renowned names from global markets, reinforcing its position as a trusted destination for companies seeking to expand in the Saudi market. It also gives visitors an exceptional opportunity to explore some of the most successful, innovative, and advanced franchise models.
The expo also reinforces its role as a key catalyst for supporting small and medium-sized enterprises by enabling them to access high-value partnerships and connecting them directly with leading local and international brands across vital sectors.
Building on its position as a key pillar of the investment ecosystem, the expo highlights franchising as one of the most important strategic tools for empowering entrepreneurs, accelerating innovation, and creating promising investment opportunities in line with the objectives of Saudi Vision 2030, while enhancing the competitiveness of the Saudi market globally.
With broad participation from local and international companies, the expo offers a comprehensive knowledge program featuring workshops and advanced panel discussions designed to transfer global best practices and provide practical insights that support confident and professional investment decision-making.
More than just an exhibition, the Saudi International Franchise Expo is an integrated entrepreneurial platform and a strategic gateway for expansion and growth. It helps shape the future of the franchise sector in the Kingdom of Saudi Arabia and opens new horizons for launching successful projects to international standards.
About Sunaidi Expo & Conferences
Sunaidi Expo & Conferences is a Saudi company specializing in the organization and management of exhibitions, conferences, and events. It delivers professional experiences that bring brands, investors, and entrepreneurs together under one roof, helping build effective partnerships and create new opportunities for growth and expansion.
As the organizer of the Saudi International Franchise Expo, Sunaidi Expo seeks to develop a leading platform for the franchise sector that brings local and international brands together with investors and those interested in entrepreneurship. It provides an integrated environment for networking, knowledge exchange, and exploring investment and expansion opportunities in the Saudi market.
Through its experience in the exhibitions and events sector, Sunaidi Expo is committed to delivering events to high organizational standards that support the growth of economic sectors, strengthen the business environment, and open new horizons for partnerships and investment locally and internationally.
A young, urban, high-spending consumer base
Saudi Arabia is the largest economy in the GCC and its consumer market is being rebuilt in real time under Vision 2030 — new entertainment districts, giga-projects, tourism corridors and a rapidly formalising retail sector. Franchising is the fastest route into it.
For international brands, the opportunity is a market with GCC-wide reach. For Saudi operators, it is a chance to take a proven local concept regional.
Where the growth is happening
Plan your visit
Bring your brand to the Kingdom
Booth allocation for the Jeddah edition is open now — prime zones are assigned first.
Two cities, one platform, three days each
Scenes from the last edition — the exhibition halls, the matchmaking lounge and the workshop theatre.
