Why visit
Find your franchise in three days
Compare live franchise offers side by side, meet the people who own the brands, and get the legal, financing and site-selection answers in one place. Entry is free for trade visitors.
Reasons to attend
Everything an investor needs, under one roof
Compare offers side by side
Investment ranges, royalty terms and territory availability from dozens of brands in one afternoon.
Meet the decision-makers
Founders and development directors are on the stands — not a call centre.
Free workshops
Practical sessions on unit economics, franchise law in the Kingdom and site selection.
Financing on site
Banks and SME finance partners explain what is available for franchise investment.
Pre-booked meetings
Tell us your budget and sector and the matchmaking desk arranges your schedule before you arrive.
Regional reach
Brands looking for master franchisees across the GCC, not just single units.
Visitor profile
Who comes to SFE
SFE is a trade event. Registration is screened, and the floor is built for people with capital, sites or an existing operating business.
First-time franchise investors
Master franchisees & area developers
Family offices and investment groups
Existing F&B and retail operators
Mall and real-estate leasing teams
Franchise consultants and lawyers
SME entrepreneurs and start-ups
Visitor mix, last edition
Investors & entrepreneurs42%
Existing retail & F&B operators27%
Franchisors & brand developers19%
Advisors, finance & real estate12%
Facts & figures
The last edition in numbers
14,731
trade visitors
179
brands on the floor
139
exhibiting companies
29
countries represented
22
free workshops
465+
agreements signed
7,000 m²
exhibition space
3
days per edition
On the day
A typical day at the expo
4:00 pm
Doors open
Badge scan at the entrance — bring the QR code from your confirmation email.
4:30 pm
Matchmaking meetings begin
Pre-scheduled 20-minute slots at the matchmaking lounge.
5:00 pm
Workshop track one
Franchise economics: what the numbers really look like in year one.
7:00 pm
Workshop track two
Franchise law and registration in the Kingdom — with legal partners.
10:00 pm
Floor closes
Exhibitor networking continues in the hospitality area.
Free entry for trade visitors
Register online and skip the queue — your badge is emailed as a QR code before the show.
On the day
Inside the halls
Live franchise offers, workshops and hundreds of conversations across three evenings.
