Meet the investors who are ready to sign
Three days in front of a pre-qualified audience of master franchisees, retail groups and first-time investors — in the two cities where Saudi franchise deals actually close.
What a booth at SFE actually gets you
Who exhibits at SFE
Booth options
Measured after every edition
Post-show surveys are sent to every exhibiting company. These are the headline results from the most recent edition.
What our exhibitors say
We're in Riyadh for the Saudi Franchise Expo organized by Sunaidi Expo. This is not the first time we've participated in this show — we've worked with Sunaidi several years in a row.
It's a great honor to have been working with Sunaidi for these events. They're an excellent organizer; they put together a great show.
Over the three days the show has been a great venue for investors to come and see many franchise brands, not just from Saudi but from many countries. All of our brands had great meetings over the three days — good opportunities for us to bring the brands to Saudi.
And speaking of Saudi, there's never been a better time to do franchising or look at franchising opportunities here. The government supports investment and is encouraging more and more brands to look at Saudi as an opportunity.
When you think about it, Saudi is the biggest country in the GCC population-wise. You've got a lot of liberalization and great things happening to encourage investment and to entice brands to come to Saudi Arabia.
Reserve your space for Jeddah 2026
Send us your brand profile and our team will come back with available zones and pricing within two working days.
What your stand looks like on the floor
Shell scheme, space-only and pavilion builds from the last edition.
