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Event Updates· · 2 min read

SFE 2026 opens exhibitor registration for the Jeddah edition

Booth allocation for the November edition is live — prime zones are assigned in order of confirmation.

Exhibitor registration for the Jeddah edition of Saudi Franchise Expo is now open. The show runs 23–25 November 2026 at the Jeddah Center for Exhibitions and Events.

Shell scheme, space-only and pavilion options are available. Entrance-adjacent and corner positions are allocated in order of confirmed booking.

“Exhibitors who confirm before September are listed in the printed show guide and the online directory.”

The matchmaking service opens to confirmed exhibitors at the same time, with schedules drafted from early September.

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Photography and video from the show

Free to use for accredited press — full-resolution files on request.

Visitors filling the main aisle of the exhibition hall between brand stands
Visitors carrying brand bags as they move through the exhibition aisle
Visitors walking the exhibition aisle past illuminated brand stands
A busy exhibition aisle with visitors moving between supplier stands
Wide view of the exhibition floor with brand stands lining both sides of the aisle
An exhibitor explaining a multi-brand food court concept to a visitor at her stand
A team meeting with prospective partners in the seating lounge on the show floor
Three delegates seated in discussion at a Saudi food franchise stand
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