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Market Trends· · 3 min read
Specialty coffee is the most-requested franchise category in the Kingdom
Compact footprints and drive-thru conversions are reshaping what investors ask for first.
Coffee has overtaken quick service as the single most requested category in matchmaking submissions, driven by lower entry cost and site flexibility.
Operators report that compact formats and drive-thru conversions deliver the fastest path to breakeven in secondary cities.
“A 45 m² kiosk in the right district now outperforms a 200 m² café in the wrong one.”
The category will have its own cluster on the Riyadh floor in January.
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