Freddy Saudi Arabia is owned and operated by Savana Distribution Company, part of Savana Group of Companies. SDC secured the exclusive distribution rights in the GCC for the Italian Fashion brand in Dec 2016. In April of 2017 Freddy.com.sa was open for business as an ecommerce site to service the GCC. With the immediate success of the brand online, Savana decided to build the first ever “Private Booking Only” showroom in Riyadh where customers can have a one on one shopping experience with the brand consultant to try on as many styles as they desire with no obligation of purchase. Freddy is synonymous with sport and passion for movement. Set up in 1976 by Carlo Freddy, it established itself immediately as a leader in the creation of professional footwear for dance and gymnastics that evolved, throughout the years, into a complete apparel collection. Freddy has become the benchmark, not only in Fitness, but in the world of Fashion too. Freddy’s strength is expressed by its uniqueness, and by its philosophy: “The Art of Movement”.
Stand Num: B-62
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